Shopilo
shopilo.deals
Price Comparison
Ranking transparency

How we rank products and offers

This page explains the main parameters that decide the order of results on Shopilo Deals United States and our paid relationships with shops, as required by the US Federal Trade Commission's guidance on endorsements and affiliate disclosures, and EU consumer law, which applies to us as an EU company.

Last updated: October 14, 2026

Shopilo Deals is a price comparison service. The shop sells and ships your order. We may earn a commission when you buy through our links, which never changes the order of offers. Prices can change: the price on the shop's site applies.

1. What Shopilo Deals is

Shopilo Deals is a price comparison service. We do not sell anything: the shop sells and ships your order and its terms apply. We may earn a commission when you buy through our links. Prices and availability can change at any time: the price shown on the shop's website at checkout is the one that applies.

2. Which shops and products we show

  • We show shops whose product data we receive, mostly through affiliate networks, and that we have enabled for price comparison in this country. We do not cover every shop on the market.
  • A product is listed only if at least one shop currently offers it, it has an image, and its price is plausible (feed placeholder prices are excluded).

3. Order of offers on a product page

  • We show one offer per shop: the shop's lowest-priced offer for that product, preferring offers in stock.
  • Offers in stock come first, sorted by item price from lowest to highest. The first one is marked as the best price.
  • Offers marked out of stock are listed separately, below the offers in stock.
  • The sort uses the item price. Delivery costs are not included in the sort; we show them next to the offer when the shop provides them.
  • Next to each offer we show how long ago it was last checked.

4. Order of products in categories and search

Category and search pages offer several sort options. The main parameters for each are:

  • Relevance (default, "Recommended"): products offered by more shops come first; products with the same number of shops are ordered from most recently added. On some category pages, consecutive variants of the same model are spread out so that one model does not fill the page.
  • Search: we first select products whose title contains your search words (or whose barcode matches exactly), then apply the sort you chose. We do not use a separate text relevance score.
  • Price low to high / high to low: the lowest current price of the product across shops (item price, delivery not included).
  • Biggest discount: the highest discount percentage reported by a shop for the product, compared with the shop's own previous or reference price. Ties are ordered by number of shops.
  • Newest: products most recently added to our catalogue first.
  • Filters (brand, price range, shop, discount, free delivery, compared products) narrow the results; they do not change the order.
  • To keep pages fast, a listing considers at most 2,400 products (480 for text searches and for shop or free-delivery filters).

5. Home page, retailers and the "Top Partner" label

  • Home page sections such as top deals and most compared products are selected automatically, by discount size and by the number of shops offering a product.
  • The retailers directory is ordered by number of live offers.
  • "Top Partner" is a label we give to selected shops. These shops can be filtered in the retailers directory and, on our Romanian site, are listed first there and in the home page shop list. The label does not change the order of products in listings or of offers on product pages.

6. Paid relationships

Shopilo Deals is free for shoppers. We are paid by shops, directly or through affiliate networks such as Awin, CJ Affiliate or 2Performant, when you click through and buy. Links to shops are marked as sponsored links in our code.

Whether a shop pays a commission, and how much, is not a ranking parameter. There are no paid placements or sponsored positions in our listings or offer tables. If we ever add paid placements, they will be clearly labelled as advertising.

7. Prices, discounts and updates

Prices, stock and discounts come from the shops' data and are refreshed regularly, so they can differ from the shop's website for a short time. Previous prices and discount percentages are those reported by the shop. Where we have collected our own price history for a product, we show it on the product page.

We do not publish customer reviews or ratings.

8. Questions

If you think a result is wrong or have a question about this page, email [email protected].

Contact

How we rank products and offers - Shopilo Deals United States